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Laviea Thomas is an experienced freelance journalist, marketing coordinator and social media curator.

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Laviea Thomas is an experienced freelance journalist based in London. With an interest in writing about music, culture, film, and entertainment, Laviea’s expertise often lies in exploring niche areas such as the rock and metal scene and championing Black representation in music and journalism. 

Her work can be seen in print, digital and broadcast formats. Inlcuding, Rolling Stone UK, NME, Rock Sound and more. Additionally, she has experience in marketing and social media roles. Both of which have helped develop her SEO writing skills, newsletter curation, weekly calendar ideation and more.

Over the years, Laviea has been an active panellist discussing fundamental conversations in the music industry, such as diversity and inclusion, and the importance of grassroots venues. She has been a panel guest for Kerrang! Tallinn Music Week, Focus Wales Festival, and others.

Laviea has also been a repeat panel voter for the BRIT Awards, including their 'Rising Star' category. Last year, she made her debut on the MOBO Awards voting academy. In previous years, she has been on the Heavy Music Awards voting panel. In 2026, she has joined a credible lineup of music industry experts as a judge for the UK Festival Awards.

Between 2024 and 2025, Laviea developed her broadcast journalism skills in on-screen content for Slayer, Boomtown and Download Festival. 

With seven years of experience in the music industry, Laviea has gained a broad palette of expertise in journalism, social media, marketing and music PR.

“Laviea is a very motivated, ambitious and dedicated team player. During her time as Marketing Coordinator at Abbey Road Institute London, her management of and contributions to our social media channels led to increased engagement and a 30% increase in Instagram followers. She is a pleasure to work with and a valuable asset to any team.”

Hannah Fitzgerald | Global Marketing Manager at Abbey Road Institute

"Laviea's attention to detail and tenacious pursuit of always improving on her successes make her an invaluable member of any team. She is a one-person force multiplier whose creativity and passion are immediately apparent in everything she does."

Andrew Martins | Editor at MetalSucks

Pinned Articles

Rock Sound •

EddFest: What Does Iron Maiden Mean To A New Generation Of Fans?

In celebration of their 50-year legacy, this past weekend (July 10-11), Iron Maiden launched their very own festival.


Titled EddFest, it served as a two-day experience featuring a lineup of rock and roll’s finest, including The Almighty, Airbourne, The Hu and The Darkness, all culminating in a two-hour headline performance of nothing but Maiden bangers, pulled from five decades of a golden career.The festival was also more than just a live experience, as it was also pimped out with Iron Maide...
Rolling Stone UK •

Bring Me The Horizon live in Manchester review

When Bring Me The Horizon announced plans to perform their debut album Count Your Blessings in full earlier this year, fans of the metal titans met it with such demand that a one-night affair very quickly expanded into a two-day event in Manchester.


Fast-forward to the reality of the weekender, and it’s a spectacle of nostalgic carnage underneath the blazing sun. A vintage advertisement of Count Your Blessings in 2007 graces the giant screens of the BEC to set the scene, before the Sheffield...
Louder •

I'm bored to death of bands telling us they're "bringing rock back". Rock never left: it just evolved

Is anyone else as bored as I am with bands telling us they’re bringing back 'real' rock? In a recent interview with NME, Villanelle's Gene Gallagher expressed that the indie mob have “a genuine passion to bring rock music back.”True rock fans will know that it hasn’t gone anywhere - but this isn’t the first time we’re seeing this take. Last October, Yungblood told Guitar.com that “rock is definitely coming back.” Fast forward to April this year and the Telegraph posted a story that claimed Yungb...
NME •

Ozzy Osbourne, 1948-2025: culture-smashing revolutionary that redefined rock and reality TV

A true showman and rock god, Ozzy Osbourne lived life his way. That rings true even for his death, which came just weeks after his grandiose farewell show with Black Sabbath in his home city of Birmingham. The ‘Back To The Beginning’ concert served as a thank you to fans old and new, and backed by an elite list of rock and metal musicians, paid homage to the Prince of Darkness’ legacy and his band – a pioneering force behind heavy music.
Without Ozzy, metal as we know it wouldn’t exist. He was t...

Services

Artist Bios || Features || Festival Coverage || Reviews || News Shifts || Interviews || Marketing || Panel Talks || Press Releases || Social Media || Newsletter & Playlist Curation

Client History

Abbey Road Institute || Clash Magazine || Far Out || Festival Republic || Future PLC || Gal-Dem || Heavy Music Awards || Kerrang! || MetalSucks ||  NME || Notion Magazine || Screensphere || Sofar Sounds || The Needle Drop || The Forty Five ||  Wonderland

Specialitie(s)

Laviea's expertise lies in the music industry. Often exploring niche areas such as the rock and metal scene, championing Black representation in creative and political spaces, and the importance of saving grassroots venues.